For too many years I held onto a childish myth about show business that cost me dearly.
The myth goes something like this:
Artists create the work.
And the marketing and PR folks promote it to the world.
To occupy yourself with the dirty business of promoting the new works
you've had a hand in creating would be unseemly and make you appear desperate.
The truth is: there never has been, nor ever will be a show, book, movie, song, or other cultural commodity that soared to popular success without the tender loving care and devotion of its original author. The fact of the matter is there never will be another living soul as fiercely loyal and devoted and confident of your original work than you. And the sooner you get comfortable with this fact of life, the easier life as an artist will be.
You see, we can waste an awful lot of time and energy waiting and hoping and wishing and praying for someone (anyone!) to show up one day displaying the same absolute confidence in the importance, the beauty and the power of your work that you do.
Once you stop holding your breath with your ear to the wind waiting for a sign, the sooner you'll be able to see and hear the genuine and more objective enthusiasm for the work that many among your team come by honestly.
For this reason alone, you should resist the temptation to convince yourself to sit out the necessary and time consuming process of figuring out a path to bigger and more passionate audiences for each particular work.
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