The other day I was chatting with a friend who is something of an expert in the field of SEO or Search Engine Optimization and all things WWW-related. And a fact of life of our brave new online world just sort of spilled out and I'm embarrassed to admit, although this fact of life or fact of internet architecture is apparently common knowledge to anyone posting content online, I had somehow never heard or read this fact.
Blog posts should be written around a set of search terms and the search terms should be carefully selected through research into the most common search terms in the topic about which you're writing. Apparently this is the way people who do not already know you and your blog will find their way to you.
When your posts have been carefully constructed around a curated set of key words and phrases designed to attract the right people to your blog, i.e. the people most likely to find it interesting and worthwhile.
Here's the very first post which now strikes me as a little wet behind the ears and possibly somewhat blind to the vast tundra that the internet can be to the writer who posts from the heart without even a moment spent considering how people might find their way to you.
In a way, then, this blog has been floating in the shadows, only entering the field of vision of the people somehow connected to its contributing authors. Maybe that's why what began as a group blog eventually dwindled down to pretty much me posting 90% of the time.
Were the other E.C. Authors simply not getting enough bang for their buck? I wish one of them had told me.
Since I founded Extra Criticum in May of 2008, I have simply been writing about whatever thing struck me as important, odd, amusing or troubling. The most thought I ever gave to search happened once I'd finished whatever post I was working on when I'd stare at that empty box and come up with about a dozen key words to enter which I assumed would assist the Google bots and any other search engine creatures to find the article based on... what I thought it was about.
Boy was I misguided!
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