David Dower has an astonishing piece on what he calls The Scarcity Matrix up on Howlround. Here's an interesting paragraph from this must-read post.
We used the Scarcity trigger to corral an audience for ourselves and hang onto them out of fear they’ll migrate to “our competitors in the market.” We adopted the Scarcity Principle to drive generations of artists into MFA factories because, without that credential they’d not be able to compete in the open market for the scarce opportunities available to new voices. We adopted the Scarcity Principle to build the endowments and a competitive advantage in our markets, and tied up that capital forever in the hands of the few, the proud, the chosen—ourselves. Now we are the gatekeepers and long lines are forming outside our doors. We used it to build our Boards, promising prospects that our Board was more prestigious and their contributions would mean more if given to “us” than to “them.” We celebrated our success in this zero-sum competitive frame with press releases about box office records, enormous donations, celebrity appearances, and transfers.
read the whole piece at Howlround.
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