An email solicitation from BAM came into my INBox today with the following subject hedder:
I wanted you to be the first to know...
Then in the email it reveals that BAM is going to celebrate its 150th. OK, is it just me or does it not seem kind of pushing the cheeky envelope a bit far to give your fundraising email solicitation such a pseudo-intimate hedder? Or is the fact that I've just posted to E.C. about it all the evidence we need of its brilliance?
