Here's a re-post from 2008. I was reminded of this problem/issue/question recently when I stumbled upon the super slick promo video for the Flea's upcoming show. Here it is so you can take a look.
I don't know about you, but as lovely and adrenaline-pumped as this is, there's absolutely nothing here that would make me decide to open my wallet and purchase tickets. How about you?
What follows is my original post on the subject. And links to two promo videos that I think were super cool and effective.
By now, everyone probably has heard about [title of show] and their YouTube experiment, which resulted in their show actually moving to Broadway. Well, that may be the most extreme example, but there are thousands of smaller ways in which actors, producers, writers and directors are using YouTube to effectively promote their work.
One thing, I find remarkable is that, if you actually calculate the cost of throwing up a 2 min. video on the web—assuming somebody involved owns the necessary equipment and software—the expense is minimal... even less than what it costs to print 500 4-color glossy postcards and send them via US Mail.
Have you noticed how few of those things you receive these days? I can't recall the last one, actually.
Here are a couple of my favorite recent examples of friends' use of YouTube to either promote upcoming work, as in the case of John Kuntz' and Rick Park's After School Special or to document existing work, as in Taylor Mac's The Palace of the End.
If there are other equally mesmerizing examples, I've overlooked, please share them here!